SECURE ‘DATA-AT-SCALE’ IS THE ‘LIFEBLOOD’
Transforming how sports fans, coaches, athletes and journalists experience sport
Robust data, AI and cybersecurity capabilities are critical:
- to enable new monetisation opportunities
- to protect against the AI-powered cybercriminal
This is not yet fully recognized by leadership teams, resulting in value dilution and elevated business risk to the new sports business models.

Reinventing Immersive Digital Fan Experiences
Gen Z and Alpha sports fans no longer want to watch linear feeds of live sporting events
They seek immersive, personalised and shared experiences, across multiple platforms, whether at the live game or streaming at home:
- 80% of Gen Z & Millennial sports fans want digital access to the same statistics, analysis and replays at their live stadium game experience, that they get whilst streaming sports at home.
Interactive live sports fan experiences are redefining how rights holders, streaming platforms and media broadcasters collaborate.
Guard rails are missing
GenAI adoption often accelerates without oversight
- 95% of organisations are already using GenAI tools, such as ChatGPT, yet 23% admit to no monitoring of their usage
Shifting from an uninformed, defensive mindset to confidently growing new digital revenues, in the era of AI-augmented cyber threats, is challenging.
In response, we created unique, strategic advisory consulting frameworks for the global sporting industry to focus on secure digital value creation.

AI-augmented consulting frameworks
Empowering secure digital value
TIAKI was born from a desire to find a better way to empower leaders to confidently embrace cybersecurity to enable data-driven, AI-powered new business models that deliver real value at scale in sport.
a More Constructive ‘TIAKI Way’ to Value
Our AI-augmented consulting frameworks connect the entire digital sports industry value chain
We work alongside your teams to provide rapid, risk-based maturity assessments and roadmap recommendations across data, AI, cybersecurity and risk, to co-define powerful, secure digital business models in the global sports industry ecosystem.
We are the business side of digital, data, AI and cybersecurity in sport.
Our Mission
Reduce risk, scale fan growth, enable exceptional returns
Helping leaders shift from ‘hope-based’ to ‘outcome based’ data-AI-cybersecurity enabled sports businesses.
Our expertise focuses on the intersection of technology, data, business and market dynamics within the data-AI-cybersecurity ecosystem in global sport.
We empower CEOs, management teams, broadcasters and investors in the global sports industry with our strategic advisory frameworks to deliver secure, pioneering digital fan experiences and new ecosystem business models to deliver breakthrough returns.
We work alongside leaders to rapidly diagnose their current weakness and risks, and co-design their future digital, AI, data and cybersecurity strategies.
Our AI-powered consulting frameworks enable leaders to define their future strategic plan and confidently execute their data-driven business models.
Our Vision
Connecting the dots in the digital sport value chain
To find a better way to empower leaders to confidently enable data-AI-cybersecurity powered new business models that deliver real value at scale in sport.
We want leaders to have the frameworks and knowledge to understand the increasing risks impacting their sporting value chains and know there is a risk-based path to digital differentiation and growth in this new data-driven, AI-powered sporting era.
Our consulting frameworks empower risk reduction and break-through returns.
HOW WE WORK
‘Peace of mind’ across data, AI and cybersecurity
We only focus on sport. Allowing us to bring unique insights and accelerators to boards, investors, business leaders, data pioneers and cybersecurity leadership teams.
We are passionate about sport, data, AI and cybersecurity.
We are right by your side to help you confidently define your future, digital differentiation, with data-AI-cybersecurity as growth enablers, in the global sport ecosystem.
As your trusted advisors, we seek to fully understand your business objectives and the unique risks that you’re facing every day.
We provide guidance to the C-suite to confidently fuel digital revenue expansion in sport.
OUR TIAKI DIFFERENCE
Value creation from data, AI and cybersecurity
We’ve created unique, strategic advisory consulting frameworks, augmented with AI-insights and accelerators, to deliver digital value creation in the global sporting industry.
Our advisors bring expertise in the following areas:
- extensive digital-data-cybersecurity transformation experience
- commercial sports rights deal negotiations
- real world insights from cloud, data, networks and cybersecurity operations
- data-driven insights from big tech brands
- proven C-suite consulting experience from tier 1 consulting firms.
We help you redefine your business outcomes and operational risk.
WHO WE WORK WITH
Pioneering, ambitious management teams
We work with bold leadership teams across the sport ecosystem who seek differentiating, digital value propositions for sports fan engagements and ground-breaking competitive edge.
We support leaders with appetite to disrupt the traditional sports status quo, towards achieving breakthrough returns.
We engage with the C-suite at sporting properties, as well as key stakeholders in the sporting value chain, including sports media broadcasters, sponsors and investors, to co-develop digital, data, AI and cybersecurity strategies for business growth, whilst ensuring their data is secure through risk-based cybersecurity operations.
We specialise in helping sports rights holders and sports media actors achieve their ambitious goals in a crowded sports marketplace.
Digital differentiation through data, AI and cybersecurity for breakthrough returns.
The sports industry is evolving at an accelerated pace. With the advent of advanced technologies like AI and the growing emphasis on cybersecurity, organizations need a sophisticated approach to stay ahead. TIAKI specializes in sports AI and cybersecurity data consulting, a service designed to unlock new revenue opportunities, protect critical infrastructures, and ensure informed decision-making for sports franchises and organizations.


The Expertise Behind TIAKI’s Consulting Services
TIAKI brings cutting-edge AI and cybersecurity data consulting in sports to the forefront, tailoring strategies specifically for high-powered sports organizations. Our AI-driven analytics provide real-time insights into performance, fan engagement, and financial metrics, enabling franchises to make data-backed decisions that yield maximum ROI. Simultaneously, our cybersecurity solutions protect against digital threats, safeguarding sensitive information, from fan data to player analytics, while ensuring compliance with industry regulations.
C-suite executives in sports recognize that growth and security go hand in hand. TIAKI’s services help you identify untapped revenue streams, mitigate risks during high-stakes financial investments, and secure your data from increasingly sophisticated cyberattacks. Entrusting these responsibilities to our experts grants you access to a unique combination of AI innovation and top-tier cybersecurity expertise. This allows your franchise to focus on what matters most: winning on and off the field.
The landscape of sports has never been more dynamic, and capitalizing on these opportunities requires forward-thinking partners like TIAKI. Our sports AI and cybersecurity data consulting combines precision, innovation, and action-driven results. By choosing TIAKI, your franchise will not only protect its most valuable assets but also maximize revenue growth and solidify its competitive edge.
Inform your next move with TIAKI. Schedule a consultation with us and discover how we can elevate your franchise with AI and cybersecurity data consulting in sports.
Ready to talk?
We work with bold leaders seeking to differentiate their digital future in global sport empowered by data, AI and cybersecurity. Together, we achieve exceptional outcomes.