A more constructive ‘TIAKI way’
Through a consulting-led approach, we address data, AI and network cybersecurity risks. This provides the foundation to securely enable new digital revenue streams.
Our consulting services focus only on the global sports industry ecosystem. Allowing us to bring unique insights and accelerators to boards, investors, leadership teams, data pioneers, cybersecurity and technology operations, risk owners and sponsors.
We work alongside your teams to deliver rapid, risk-based maturity assessments and roadmap recommendations across data, AI, network cybersecurity and risk, to define secure digital business models in the global sports industry ecosystem.
We diagnose your current state digital challenges, risks and inhibitors to growth. We then co-design your future digital, AI, data and cybersecurity strategies in alignment with your business goals, for breakthrough returns.
Our Advisory Services enable leaders in the sports ecosystem to define their future strategic plan and pragmatically execute their data-driven, AI powered business models with confidence.
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Our AI-augmented consulting frameworks connect the entire digital sports industry value chain.
DATA, AI AND CYBERSECURITY CONSULTING
Value creation with real-world context
We help organisations improve their overall security posture, reduce risk and enable the business to deploy new digital, data-driven AI-augmented value propositions with confidence.
However, market reality suggests only:
- 30% of sporting organisations have a robust digital strategy
- 5% of enterprises have defined their Secure Access Service Edge (SASE) strategy
C-suite executives may not be fully informed of all their potential data and cybersecurity exposures. Correct governance guard rails and risk-based, network cybersecurity postures are often not in place to protect the vast amounts of data flowing into the emerging sporting AI algorithms.
In response. we’ve created unique, strategic advisory SASE consulting frameworks, augmented with AI-insights and accelerators, to deliver value creation for the global sporting industry.
We bring proven, pragmatic context with our digital transformation and operations experience. We’ve sat where you’ve sat. We’ve felt the pain and learned from real-world transformation experiences. We leverage this context into our consulting frameworks.
Our advisors bring:
- deep data and cybersecurity transformation expertise
- pioneering digital thought leadership
- commercial sports rights knowledge
- operational insights from our network-native cybersecurity background
- proven C-suite consulting experience from tier 1 consulting firms.
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Our consulting model is flexible. It can range from a few days every quarter to a 3 month intensive engagement to define your data, AI and cybersecurity strategies and value creation plan.
A key ‘point of difference’ in sports rights deal dynamics
We work with pioneering private equity, sponsors and commercial rights agencies, and cybersecurity insurance providers to deliver highly tailored, Secure Access Service Edge (SASE) due diligence engagements to guide on deal analysis valuations in the sports industry.
Our SASE due diligence advisory expertise seeks to take the ‘guesswork’ out of current status analysis on existing cybersecurity vulnerabilities so that an accurate, informed view of today's cybersecurity and data risks are clear. Additionally, we provide transformational roadmap guidance in the areas of data, AI, digital and network cybersecurity to advise investors and sponsors on their target state ambition.
We deliver accurate informed guidance on current state and target state data, AI and technology possibilities to enable the critical new digital revenue streams, as input to informed commercial rights deal valuations and investor business cases.
We also provide specialist expertise to pioneering cybersecurity insurance providers to enable new, risk-based cybersecurity annuity models.
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Governance and guard rails to identify and reduce risk
We offer expertise to sports governing bodies such as FIFA, UEFA, World Rugby, International Cricket Council (ICC) and World Anti-Doping Agency (WADA, who remain high profile targets for AI-powered cybercriminals.
Our unique, strategic advisory consulting SASE frameworks, augmented with AI-insights and accelerators, deliver data, AI and cybersecurity maturity assessments to establish current state risk. Our deliverables identify and address cybersecurity vulnerabilities, to reduce the risk of serious cyberattacks and the associated reputational damage and loss of trust for the sports governing body.
We work side by side with the governing body to co-develop recommended governance and guard rails, covering data, AI and cybersecurity, for the specific sporting code. This can help to significantly improve overall data, AI and cybersecurity maturity across all the franchises that the governing body has responsibility for.
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Secure ‘data-at-scale’ is the ‘lifeblood’ to competitive advantage
The momentum in the global sports industry to monetise new digital, AI-powered offerings for real-time, hyper-personalised fan engagements will continue to build in the short term. Expectation pressure from shareholders, investors, sponsors, broadcasters and commercial rights owners for ‘AI-value at scale’ will rise exponentially in the next 12 months.
This new AI-augmented era in the sports world needs ‘data at scale’ to feed the AI algorithms. Without it, organisations are limited to ‘glass ceiling’ AI proof of concepts that fail to deliver real value to the business.
Many sports enterprises still struggle with the organisational and cultural shifts necessary to become a data-driven business. Numerous data silos, lack of data ownership and poor data quality are common symptoms which will prevent the delivery of unique, data-driven fan engagements.
- 88% of UK sports organisations do not have a data strategy integrated into their business decision making
- Value creation remains elusive due to lack of data, AI and cybersecurity expertise
- 50% of UK sports properties commercialise less than 10% of their known audience
- 62% of organisations anticipate talent & recruitment in the data domain to be a major issue.
Without high profile, active C-suite sponsorship and a clearly defined Data Strategy across the organisation, ‘data at scale’ will fail to materialise. Consequently, 'AI-value at scale' will remain a ‘pipe dream’.
We provide:
- Data Strategy consulting expertise, chiselled from intensive consulting engagements from leading global enterprises
- AI-augmented data strategy accelerators to rapidly assess current data maturity in your sporting organisation and make highly tailored recommendations in the areas of data governance, data & analytics operating models, data management and data security
- Frameworks to identify quick-win data use cases which bring pragmatic value to the business and to co-develop data strategy business cases / ROI models with your data and finance teams.
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