Clive Richards

Clive has 30 years experience in the sports and entertainment sector, including senior positions at CSM, now Wasserman (six years), The FA / Wembley Stadium (three years), IMG (eight years) and CEO of a tech start up operating in the gaming space (four years). He has worked across a broad range of sports, with extensive experience in football and F1 and has recently consulted to leading sports and entertainment organisations such as Paris Saint-Germain, Universal Music, Ulster Rugby, Laureus World Sports Awards and SEEN, the market leading data driven video provider. Clive is an Independent Non-Executive Director at British Triathlon.

Clive is results driven with a successful track record in revenue generation, commercial strategies, sports rights marketing & delivery and international partnership sales. Clive has a deep understanding and experience in customer-focused sports and entertainment businesses, including the events, broadcast, digital, fan engagement and gaming spaces.

As Director of Partnerships, he currently leads the Enterprise Properties Division at Playfly Sports (Europe), responsible for the commercial development of innovative and market leading properties in tennis, fitness / mass participation and live music.

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