Digital Gold: Unlocking Fandom Value with Data, Al, and Cyber Resilience

21/06/2025|TIAKI

Executive Summary

This report examines the critical role of digital engagement in maximizing the long-term profitability of professional sports organizations, particularly focusing on the dynamic interplay between traditional revenue streams and evolving digital landscapes. Analyzing data from top-tier sports leagues, including insights from both European football clubs and major US sports franchises (NFL, NBA, MLB, NHL, MLS), this study highlights the growing importance of direct-to-consumer strategies, sophisticated data analytics, and diversified revenue streams beyond traditional match-day income. The findings reveal a significant correlation between robust digital presence and the ability to cultivate deeper fan relationships, ultimately translating into enhanced lifetime value for sports properties.

Introduction

The modern sports industry is undergoing a profound transformation, driven by rapid advancements in digital technology, data insights and evolving consumer habits. As the global sports market continues its impressive expansion, projected to reach $740 billion in 2024 and grow to $829 billion by 2025, with North America leading the way in market share due to its established sports infrastructure and high consumer engagement, the imperative forges stronger, more direct relationships with fans in an increasingly digital-first world becomes paramount.

This report explores the evolving landscape of sports monetization, focusing on the critical role of digital engagement in maximizing the lifetime value of fans across various platforms. Specifically, it analyzes the strategies employed by leading football clubs in Europe and top-tier sports franchises across North America to leverage digital platforms, optimize fan engagement, and ultimately drive sustainable revenue growth.

Digital Landscape, Market Dynamics, and Revenue Streams

The sports industry is experiencing a significant shift in revenue generation, with digital platforms and fan engagement becoming increasingly vital for monetization. The overall market is projected to grow rapidly, driven by factors such as increased global media consumption, strategic partnerships, and diversified revenue streams.

Revenue Streams and Trends within the Industry

Traditional revenue streams like ticket sales and sponsorships are evolving, while new digital avenues are emerging as key drivers of growth.

Broadcast and Media Rights: Broadcast revenue remains a cornerstone of sports finances, with significant contracts driving substantial income. For instance, a major European club generated a substantial portion of its revenue from broadcast rights in 2021, a trend likely to continue given the increasing demand for live sports content across various platforms. The English Premier League, for example, is expected to see significant growth in revenue due to international streaming rights starting in 2024, reflecting the global appeal of top-tier football.
Matchday Revenue: Despite the rise of digital consumption, in-person attendance remains a vital revenue stream. Clubs are focusing on enhancing the stadium experience through premium offerings and modern infrastructure to maximize this revenue stream. The top 20 European clubs saw an average 15% increase in match revenue, highlighting the importance of match day revenue, contributing significantly to overall revenue.
Commercial Revenue: Commercial partnerships, sponsorships, and merchandising are pivotal for revenue diversification. Clubs are leveraging their global fanbase to attract lucrative deals, expanding their reach beyond traditional geographic boundaries. Digital channels facilitate the creation of new revenue streams through direct-to-consumer sales, digital advertising, and partnerships with online platforms.

Revenue Trends in Europe

European football clubs continue to demonstrate strong financial performance, driven by diverse revenue streams.

Overall Revenue: The total revenue for top-tier European clubs collectively reached $6.6 billion in 2023, representing an 11% increase from the previous year. This growth trend is expected to continue, with projections indicating a rise to $7.2 billion in 2024.
Revenue Breakdown: Commercial revenue (39%), broadcasting revenue (34%), and matchday revenue (17%) are the primary revenue streams for European clubs. The diversification of revenue sources, particularly through commercial partnerships, has been crucial for sustained growth.

Dissecting Revenue Streams: Digital vs. Traditional for European Top-Tier Clubs

Historically, ticket sales and stadium attendance have been the primary revenue generators for sports teams. However, a significant shift towards digital revenue streams is evident, transforming the financial landscape of professional sports.

Traditional Revenue (Matchday & Sponsorship): Traditional revenue streams, such as ticket sales, hospitality, and stadium concessions, continue to be significant for clubs, especially those with large stadiums and loyal fanbases. Sponsorships also fall under this category, as they represent a direct revenue stream tied to the overall brand presence and reach of the team. For example, exploiting the full potential of matchday, combined with strategic sponsorship, still holds significant value for overall revenue generation.
The rise of digital platforms, particularly streaming services, has opened new avenues for revenue generation, allowing clubs to reach a global audience beyond geographical boundaries. This is further diversified into digital advertising, online merchandise sales, and exclusive content subscriptions.
Clubs such as Real Madrid and FC Barcelona capitalize on their global appeal through direct-to-consumer engagement, offering exclusive content and merchandise online, thereby transcending geographical limitations. This approach allows them to monetize their international fan base directly, rather than relying solely on traditional broadcast revenue or matchday income.
Digitalization also facilitates the collection of valuable fan data, enabling personalized marketing and engagement strategies that further drive revenue streams.

Market Dynamics Across Europe & North America

The global sports market is experiencing robust growth, driven by increasing commercialization and media consumption habits.

Overall Market Growth: The global sports market is projected to grow from $493 billion in 2022 to $527 billion in 2023, reaching $740 billion in 2024 via a CAGR of 9.1% annually. This growth is fueled by increasing commercialization that continues to attract significant investment.
North America has historically dominated the sports market, accounting for 1/3 of the global market share in 2022 due to its established sports infrastructure and high consumer spending power. This trend is expected to continue, with major leagues maintaining their strong market position.
Europe also plays a significant role, driven by the popularity of soccer and the Champions League, generating substantial revenue from broadcasting rights and sponsorships.
Emerging markets in Asia and the Middle East are showing rapid growth, presenting new opportunities for international expansion and revenue generation through strategic partnerships and fan engagement initiatives.

Revenue Growth Trends (2023-2024)

Overall, revenue in the sports sector continues to grow significantly, driven by various factors, including increased media rights deals and fan engagement initiatives.

The global sports market experienced a significant increase of 12.3% from 2022 to 2023, reaching approximately $480 billion. This upward trajectory is expected to continue, with projections indicating a rise to $500 billion in 2024, reflecting sustained growth across various segments.
Digital revenue streams, including online streaming subscriptions, e-commerce platforms, and online betting, are increasingly contributing to overall revenue growth. The global digital media market is expected to grow at a CAGR of 13.7% from 2023 to 2028, reaching $770 billion by 2028, highlighting the increasing importance of digital platforms for revenue generation.

The European football landscape is dominated by a few elite clubs that generate substantial revenue through a diversified portfolio of commercial activities, broadcasting deals, and matchday income.

The revenue streams for European clubs are categorized into three main areas:

Matchday Revenue: This primarily includes ticket sales, hospitality, and concessions from home matches. While it represents a smaller portion of overall revenue compared to broadcast and commercial streams, it is a crucial component for direct fan engagement and local revenue generation.
Broadcasting (or Media Rights) Revenue: This encompasses earnings from domestic and international television rights, streaming deals, and other media distribution. With the increasing demand for live sports content, these rights have become highly lucrative.
Commercial Revenue: This category includes sponsorships, merchandising, licensing, advertising, and other commercial partnerships. Clubs are increasingly leveraging their global brand to attract major sponsors and expand their merchandise sales through various channels, including e-commerce.

The 2024 analysis of top European clubs shows significant growth across all three revenue streams:

Overall revenue reached $48.5 billion, representing a 12% increase from the previous year.
Broadcasting revenue increased by 8% to $20 billion.
Matchday revenue increased by 10% to $6 billion.
Commercial revenue increased by 15% to $19 billion.

More specifically, the recent 2024-25 data highlights significant revenue generation by top clubs, as follows:

Real Madrid generated approximately $480 million in revenue, leading the pack.
Manchester United secured $450 million in revenue.
Bayern Munich earned $420 million in revenue.
Barcelona is close behind with $410 million in revenue.
Liverpool has a revenue of $390 million.

These figures underscore the importance of diversified revenue streams for top-tier clubs, enabling them to maintain financial stability and competitive advantage.

Digital channels offer significant opportunities for sports organizations to enhance fan engagement and diversify revenue streams beyond traditional avenues.

Strategies for Digital Revenue Streams

Digital platforms allow for a more direct and personalized engagement with fans, leading to diverse revenue opportunities, including:

Direct-to-Consumer (D2C) Sales: By leveraging online platforms, clubs can directly sell merchandise, tickets, and exclusive content to fans, bypassing intermediaries and maximizing revenue while building direct relationships.
Subscription-Based Content: Offering exclusive behind-the-scene access, premium content, and live game streams directly to fans through subscription models can create a recurring revenue stream.
Enhanced Engagement via Social Media: Utilizing social media for interactive content, fan engagement, and personalized communication builds a strong community, which can then be monetized through targeted advertising and e-commerce.
E-commerce and Merchandise Sales: Online stores and partnerships with e-commerce platforms allow clubs to reach a global audience for merchandise sales, extending their brand influence beyond geographical boundaries.
Digital Advertising and Sponsorships: Tailored advertising campaigns and integrated sponsorships within digital content can generate significant revenue from brands seeking to connect with passionate fan bases.
Innovative Digital Products: This includes developing and leveraging NFTs, blockchain, and metaverse environments to create unique fan experiences and unlock new revenue streams.

These strategies allow clubs to diversify their revenue streams and reduce reliance on traditional sources like ticket sales and broadcast rights, especially in times of uncertainty.

The shift to digital platforms also enables the collection of valuable user data, allowing clubs to offer personalized experiences and targeted advertising, further enhancing revenue streams. For instance, the use of analytics and AI can identify fan preferences and tailor content accordingly, leading to increased engagement and monetization.

Digitalization and Revenue Growth

The increasing adoption of digital technologies has significantly impacted revenue generation for sports organizations, leading to the emergence of new revenue streams and enhanced fan engagement opportunities.

Direct-to-consumer (D2C) sales and content offerings: Digital platforms allow clubs to bypass traditional intermediaries and directly engage with fans, offering exclusive content, merchandise, and premium experiences, thereby creating new revenue streams independent of traditional broadcast deals. This direct engagement fosters stronger fan loyalty and allows for greater monetization opportunities.
Enhanced fan engagement through social media campaigns: Social media platforms provide a direct channel for clubs to interact with fans, build communities, and create viral content, leading to increased brand loyalty and viewership. This engagement translates into higher sponsorship value and merchandise sales.
Personalized fan experiences through data analytics: By leveraging data analytics, clubs can understand fan preferences and tailor content, merchandise, and experiences, leading to increased fan satisfaction and willingness to spend. This also allows for dynamic pricing strategies and targeted advertising maximizing revenue.
E-commerce and merchandising opportunities: Online stores allow clubs to reach a global audience and sell merchandise directly, expanding their revenue streams beyond physical locations. This is particularly important for international clubs with a large global digital fanbase.
Digital advertising and sponsorship opportunities: The rise of digital platforms creates new advertising inventory and opportunities for brands to connect with fans through innovative, interactive campaigns, leading to higher sponsorship revenue.

Overall, the digital transformation has enabled clubs to diversify their revenue streams and reduce their reliance on traditional sources, creating a more resilient and dynamic business model.

The Impact of Digital on Revenue Streams

Digitalization has transformed the revenue streams of sports clubs, enabling new ways of monetizing fan engagement and diversifying income beyond traditional sources.

Direct-to-Consumer (D2C) offerings: The ability to directly engage with fans through online platforms has opened new revenue streams such as exclusive content subscriptions, pay-per-view options, and direct-to-consumer merchandise sales. This allows clubs to capture a larger share of the revenue stream compared to traditional broadcast deals or retail partnerships.
Personalized advertising and sponsorship: Data-driven insights into fan preferences allow brands to offer highly targeted advertising and sponsorship opportunities, leading to increased engagement and higher conversion rates. This also creates new revenue streams for clubs through premium advertising slots and customized brand integrations.
Fan engagement platforms: The rise of online platforms has enabled clubs to create interactive communities where fans can engage with each other, participate in polls, and access exclusive content. This engagement translates into increased loyalty and willingness to spend on club merchandise and experiences.
E-commerce and online merchandise sales: Digital platforms have made it easier for clubs to reach a global audience and sell merchandise, apparel, and other products directly to fans, bypassing traditional retail channels. This has opened up significant revenue opportunities, especially for clubs with a large global social media following.
Data monetization opportunities: The vast amounts of data generated by online interactions can be analyzed to identify fan preferences, predict purchasing behavior, and personalize content, leading to new revenue streams through targeted advertising and customized product offerings.

These digital innovations provide the opportunity for clubs to diversify their revenue streams, reduce their reliance on traditional sources like ticket sales and broadcast rights, and build a more resilient, diversified, and sustainable business model.

Measuring ROI on Digital Strategies: Case Study (Hypothetical)

Measuring the return on investment (ROI) of digital strategies is crucial for clubs to understand the effectiveness of their initiatives and optimize future spending. While specific ROI figures vary widely depending on the strategies employed, several key metrics and approaches can be used to quantify the impact of digital engagement.

For example, a major European football club invested heavily in developing an interactive mobile app, coupled with a comprehensive digital marketing campaign to promote engagement. The app featured exclusive behind-the-scenes content, live match commentary, interactive polls and games, and an integrated e-commerce platform for merchandise.

Within six months of launch, the club reported:

Increased fan engagement: The app saw a 30% rise in daily active users, with users spending an average of 15 minutes longer on the app per session. This engagement translated into higher brand recall and loyalty.
Increased revenue from merchandise sales: Online sales of official merchandise in the six months increased by 25%, indicating a strong correlation between app usage and purchasing behavior.
Improved sponsorship value: The club was able to negotiate a higher sponsorship deal for the following season, citing the increased digital engagement and direct access to a valuable fan base as a key factor.
Enhanced fan acquisition: The club saw a 10% increase in new fan registrations across its digital platforms, suggesting that engaging content and interactive experiences are effective tools for attracting new audiences.

These results demonstrate that investing in digital strategies not only enhances fan engagement but also translates into tangible revenue growth and improved brand value.

Digital Engagement & Elite Performance: The Synergy

The correlation between digital engagement and on-field performance extends beyond mere fan satisfaction; it directly influences revenue streams and brand value, creating a virtuous cycle of success.

Enhanced Fan Engagement Fuels Revenue Growth: When fans are deeply engaged with their club digitally, they are more likely to purchase merchandise, subscribe to premium content, and attend matches, thereby increasing revenue streams. This engagement also translates into higher sponsorship value as brands seek to associate with popular and interactive platforms.
Social Media as a Revenue Driver: Social media platforms serve as powerful tools for fan engagement and monetization. By leveraging these platforms to connect with fans, clubs can drive brand loyalty, attract new followers, and convert these into paying customers through targeted advertising and direct sales.
Synergy drives the positive feedback loop: successful teams attract more fans, leading to increased digital engagement, which in turn generates more revenue, allowing the club to invest further in talent and infrastructure, thereby reinforcing its competitive edge.

Challenges of Digital Adoption & Monetization: The Digital Divide

Despite the immense potential of digital engagement, many sports organizations face significant challenges in fully leveraging these opportunities, leading to a digital divide based on various factors.

Lack of Digital Expertise: Many traditional sports organizations lack the in-house talent and expertise to develop and implement sophisticated digital strategies, leading to missed opportunities and inefficient resource allocation. This is particularly true for smaller clubs with limited budgets.
Monetization Challenges: Converting digital engagement into tangible revenue streams can be difficult. While many fans consume online content, monetizing this engagement through subscriptions or direct sales requires innovative approaches and a deep understanding of consumer behavior.
Data Privacy Concerns: Collecting and utilizing fan data raises privacy concerns, making it challenging for organizations to leverage valuable information for targeted marketing and personalization efforts without alienating their fanbase.
Competition: The digital landscape is highly competitive, with traditional media, social media platforms, and other entertainment options all vying for audience attention. This makes it difficult for clubs to stand out and capture a sustained audience.
High Costs of Implementation: Developing and maintaining cutting-edge digital platforms and hiring skilled personnel can be expensive, posing a significant barrier to entry for smaller clubs or those with limited financial resources.

Ignoring these challenges can result in missed opportunities for growth and a widening gap between top-tier clubs already investing heavily in digital innovation and those relying on traditional revenue streams.

Case Studies / Best Practices to Drive Digital Engagement

Leading sports organizations have successfully leveraged digital platforms to enhance fan engagement and revenue streams, providing valuable lessons for the industry.

Real-Time Engagement through Social Media: Many top clubs utilize social media platforms to provide live updates, behind-the-scenes content, and interactive experiences, fostering a sense of community and immediacy. This engagement drives deeper loyalty and encourages fans to become active consumers of club merchandise and services.
Personalized Content Delivery: Using data analytics to understand fan preferences, clubs deliver tailored content based on individual interests, location, and past interactions. This personalized approach increases engagement and encourages fans to spend more time (and money) interacting with the brand.
Innovative Digital Platforms: Developing dedicated apps and online platforms offering exclusive content, interactive experiences, and direct-to-consumer sales channels, allows clubs to bypass intermediaries and establish a direct relationship with their fans, maximizing revenue potential.
Strategic Partnerships: Collaborating with technology companies and media outlets to explore new revenue streams and expand reach, a strategy that has proven successful for the likes of Real Madrid and Manchester United, enabling them to monetize their global fan base more effectively.
Monetization of Digital Assets: Offering exclusive digital content, NFTs, and other virtual items to generate new revenue streams and engage tech-savvy audiences.

These examples demonstrate that a comprehensive digital strategy, focused on engagement and personalized experiences, can significantly enhance revenue streams and strengthen fan loyalty.

Key Learnings, Challenges, and Future Outlook

Despite the significant strides made in digital engagement, several challenges remain, and future trends will require continued adaptation and innovation.

Harnessing AI for Enhanced Engagement: The future of fan engagement lies in leveraging artificial intelligence to deliver hyper-personalized experiences, predict fan behavior, and automate content creation. This will allow clubs to create more immersive and interactive experiences, strengthening the bond between fans and the team.
Developing robust data analytics capabilities: The ability to collect, analyze, and interpret fan data will be crucial for understanding audience preferences, optimizing content strategies, and identifying new revenue opportunities. This will require significant investment in data infrastructure and talent acquisition.
Monetization of new digital channels: As new technologies emerge, clubs must explore innovative ways to monetize these platforms, such as through virtual reality, augmented reality, and the metaverse, generating new revenue streams and expanding their global reach.
Tapping into underserved markets: Identifying and engaging with untapped fan bases in emerging markets offers significant growth opportunities for international clubs. This requires a nuanced understanding of local cultures and preferences when developing content and marketing strategies.
Tackling the challenge of “dark social” through direct engagement: Moving a greater proportion of interactions from unmonitored social media platforms to owned and operated channels will allow clubs to capture valuable first-party data, build stronger relationships, and directly monetize audience engagement.

Addressing these challenges and embracing new technologies will be crucial for clubs looking to maintain their competitive edge and continue revenue growth, ensuring long-term sustainability in a rapidly evolving global market.

Key Takeaways & Recommendations for Maximizing Digital Revenue

Several key recommendations emerge for maximizing revenue through digital engagement:

Invest in robust data analytics platforms and AI capabilities: To understand fan behavior and personalize content, clubs must invest in advanced analytics tools and AI-powered platforms that can interpret data and automate personalized experiences.
Develop a comprehensive digital content strategy that extends beyond game highlights: This includes creating engaging behind-the-scenes footage, player interviews, and interactive fan experiences to maintain audience interest year-round.
Diversify revenue streams through direct-to-consumer offerings: Explore subscription models, premium content platforms, and exclusive merchandise sales to reduce reliance on traditional revenue streams.
Leverage social media as a revenue driver: Use platforms to build communities, engage fans, and drive them to owned-and-operated channels for monetized content and merchandise.
Prioritize fan engagement and loyalty: Implement strategies that foster a sense of community and belonging among fans, as loyal fans are more likely to spend on merchandise and support their teams financially.
Explore new technologies like VR/AR and the metaverse to engage younger audiences: This will be crucial for staying relevant and attracting new generations of fans.
Invest in interactive platforms beyond social media: While social media is crucial for reach, developing exclusive apps and content platforms allows clubs to capture valuable first-party data and monetize engagement directly.
Forge strategic partnerships: Collaborate with technology companies, media outlets, and brands to explore new revenue streams and expand global reach.
Monitor and adapt to evolving market trends: Continuously analyze fan behavior and market dynamics to identify new opportunities and pivot strategies accordingly.

By embracing these recommendations, sports organizations can transform their digital presence into a powerful revenue engine, ensuring sustained growth and a loyal fan base in the ever-evolving digital landscape.

The Untapped Potential: Social Media Conversion to Digital Customers

The vast social media following of top sports organizations represents a significant untapped revenue opportunity. By converting a small percentage of these followers into regular, monetizable digital customers, clubs and leagues can unlock substantial additional income.

Social Media Reach (2024-2025 Data):

★ Top 10 European Football Clubs: Collectively, the top 10 European football clubs boast approximately 2.12 billion social media followers across platforms like Instagram, Facebook, Twitter (X), and TikTok.

Real Madrid: 436.7 million
Barcelona: 343.4 million
Manchester United: 214.5 million
Paris Saint-Germain: 182.6 million
Juventus: 158.7 million
Manchester City: 153.5 million
Chelsea: 142.1 million
Liverpool: 142.6 million
Bayern Munich: 139.1 million
Arsenal: 104 million

★ Major North American Sports Leagues (Overall Total Following 2024): The major North American leagues (NBA, NFL, MLB, NHL, MLS) collectively have approximately 0.58 billion social media followers.

NBA: 268.2 million
NFL: 139.4 million
MLB: 81.0 million
NHL: 57.8 million
MLS: 36.5 million

Total Combined Social Media Followers: Approximately 2.7 billion (2.12 billion from Europe + 0.58 billion from North America).

Revenue Growth Opportunity (Additional €100 per year per converted customer):

If a small percentage of these global social media followers were converted into regular digital customers spending an additional €100 per year, the financial impact would be substantial:

Conversion Rate	New Digital Customers	Additional Annual Revenue
1%	27 million	€2.7 billion
2%	54 million	€5.4 billion
3%	81 million	€8.1 billion

This analysis underscores the immense potential for revenue growth through targeted digital strategies aimed at converting passive social media engagement into active, monetizable customer relationships. Leveraging personalized content, exclusive digital offerings, and seamless e-commerce experiences can drive these conversion rates.

Conversion Rate Benchmarks: Sports vs. Other Industries

Understanding how conversion rates in the sports industry compare to other sectors provides valuable context for assessing performance and identifying areas for improvement. Conversion rates can vary significantly based on the platform and specific marketing objectives.

Average PPC (Pay-Per-Click) Conversion Rates by Industry (2024-2025):

Industry	Average Conversion Rate
Global sports	0.5 – 2%
Retail (B2C eCommerce)	2.00%

Travel	7.54%
Media & Entertainment	18.10%
Finance & Insurance	6.47%

Analysis:

The conversion rates for the sports industry, particularly in converting social media followers into recurring digital customers, are generally low and indicate a significant area for improvement. While some paid digital advertising in sports might see conversion rates around 0.5% to 2%, this lags considerably behind other sectors.

Compared to industries like Media & Entertainment, which boasts a high average conversion rate of 18.10%, or even Travel (7.54%) and Finance & Insurance (6.47%), the sports industry faces a substantial challenge. Despite the immense passion and large social media followings of sports fans, converting this engagement into direct digital transactions remains a hurdle.

Owned digital platforms (websites and apps) are noted to be more effective for generating revenue than social media channels, suggesting that social media is currently underutilized for direct monetization. This highlights a critical need for sports organizations to drastically enhance their digital conversion strategies to effectively monetize their vast global fanbases and bridge the gap with other industries.

Conclusion: Empowering the Future of Sports with Digital Innovation

The digital revolution is not merely a fleeting trend but a fundamental reshaping of the sports landscape. Clubs and organizations that embrace this transformation will not only survive but thrive, building deeper connections with fans, unlocking new revenue streams, and securing their future in an increasingly competitive global market. The future of sports belongs to those who understand that engagement is the new currency, and digital is the most powerful tool to earn it.

The future of sports is intricately linked to the ability to leverage digital transformation for deeper engagement and diversified revenue streams.
Investing in personalized, interactive content and direct-to-consumer models is crucial for long-term growth and fostering stronger fan loyalty.
Embracing data analytics and AI-driven strategies will be paramount for understanding fan behavior and unlocking new revenue opportunities.
Ultimately, success in the digital age of sports will be defined by the ability to innovate, adapt, and continually deliver value to the ever-evolving global fan base.

About the Author:

David is the Founder & Managing Partner at TIAKI, a niche consulting practice helping executive leadership in sport make confident, informed decisions on their risks, investments and business outcomes powered by secure ‘data-at-scale’. He collaborates with bold and determined leaders in the sports ecosystem to define their data, AI and cybersecurity strategies to deliver sustainable value.

David’s vision for TIAKI is to empower sports franchise CEOs, leadership teams, sports media broadcasters and investors in the global sports industry with strategic advisory frameworks to deliver secure, pioneering digital fan experiences and new ecosystem business models to achieve breakthrough returns.

David has over 20 years of strategy and technology enabled business transformation experience, providing consulting expertise in cloud native technologies, data strategy, digital business enablement and cybersecurity strategy. He is passionate about helping talented leadership teams succeed in securely growing their differentiated business models in the data-driven, digital sports economy.

Based in Stockholm, David previously worked for IBM Consulting, EY, Accenture Strategy and Orange Business. He studied Chemistry at Durham University and holds an MBA from Trinity College, Dublin Business School.

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